253k views in 48 hours

253,000 views in 48 hours.

That's what happened when we stopped thinking like filmmakers and started thinking like storytellers who understood the algorithm.

We didn't change our stories. We changed how we told them.

• One post.

• Two days.

• A quarter million people.

The same cinematic principles I'd learned from interviewing Aaron Sorkin and Edgar Wright—they worked on social media too. We just had to translate Hollywood for the algorithm.

The breakthrough was real. But could we do it again?

5 days until we show you how.

Enroll now. 👇👇