[Free Guide] How to write for Apple TV

Based on 14 interviews, this free guide shows how to write for Apple TV...

Apple TV scores 72 Emmy noms. The secret? Knockout storytelling.

Here's how their top creators do it...

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FREE Guide - How to Write for Apple TV

I’ve interviewed 14 showrunners, staff writers, and creatives for Apple TV. Here’s some of their top advice:

1. Alma Har'el - Lady in the Lake

"Think about it as a rat running in the gutters but always trying to look at the stars."

Tactic: Visualize concepts through contrasting imagery.

  • Unexpected metaphors

  • Blend mundane w/extraordinary

2. Nicholas Stoller & Francesca Delbanco - Platonic

"Why is it hard to maintain platonic friendships of the opposite gender as life goes along?"

Tactic: Challenge societal norms.

  • Draw from real-life observations

  • Create tension without romance

3. Jim Hecht & Janine Sherman Barrois - The Big Cigar

"The biggest thing in this show was walking the line of caper and history."

Tactic: Balance entertainment w/social responsibility.

  • Highlight overlooked stories

  • Educate through entertainment

4. Bill Kennedy - The Morning Show

"You do have to go off and find some magic by yourself."

Tactic: Balance collaboration with individual creativity.

  • Understand show's big picture

  • Bring unique perspective to episodes

5. Lee Eisenberg - Lessons in Chemistry

"I cold called them and said I was obsessed with the book and I would do anything to be a part of it."

Tactic: Pursue passion projects with determination.

  • Be proactive in seeking opportunities

  • Pitch your vision

For more tactical breakdowns, read this full post on X.

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