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The Relentless Path: How Two TV Writers Cracked Hollywood's Code
From Star Wars fan fiction in fourth grade to writing official LEGO Star Wars content.

The Daily Writer - from Brock Swinson
Good afternoon,
Let me share how Dan Hernandez and Benji Samit transformed from spec script warriors to LEGO Star Wars writers... And the unconventional momentum that made it possible.
Their core strategy was beautifully simple: "Every time we finished a spec, we just said the next day, alright, what's next?"
Let's break down their tactical approach:
1. Relentless Production
Never stop generating new material
Use side gigs to support the writing journey
Build portfolio depth before opportunity strikes
2. Strategic Positioning
Deliberately choose projects that showcase range
Create tangible proof of genre capabilities
Build stepping stones to desired opportunities
3. Opportunity Maximization
Transform one-day meetings into major breaks
Approach every connection as potentially significant
Maintain readiness for unexpected opportunities
The game-changing insight: Success isn't about waiting for the perfect moment. It's about creating so much forward momentum that opportunities can't help but notice you.
Their essential advice:
"Always take the meeting"
Bring strong ideas while staying collaborative
Use every project to build toward your next goal
Quick mindset shift: Stop thinking about "breaking in." Instead, focus on building such consistent momentum that breaking in becomes inevitable.
Keep writing,
- Brock Swinson
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