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People Like Us Do Things Like This

The shift: Instead of posting content that impressed people, I started posting content that made people think: "This person gets it. This person is like me."

Brock Swinson

Jul 18, 2025

I Cracked Instagram in 21 Days

Instagram has an unlimited views glitch. Once you crack their algorithm, the same principles work everywhere short-form content lives...

Brock Swinson

Jul 11, 2025

Moneyball Philosophy

Most days, I wake up with about 10% belief in what I'm doing.

Brock Swinson

Jul 04, 2025

Tip of the Spear

Plus: Auteur 2.0 playbook, the four phases of next gen filmmaking, and how we got 500k subscribers for a man who makes billions.

Brock Swinson

Jul 03, 2025

Made Hollywood trailer. Under 2 hours. $0 dollars.

I just turned my script into an AI trailer using 5 tools in under 2 hours for free.

Brock Swinson

Jun 27, 2025

Hormozi's Rule of 100

Plus: my first post got 100k views, advice from Brendan Kane, and making a Jackass mini-doc.

Brock Swinson

Jun 25, 2025

Going viral with Brad Pitt

Plus: short content that works on every platform, advice from Brendan Kane, and making a Jackass mini-doc.

Brock Swinson

Jun 20, 2025

Dennis Got 409K Likes

Plus: my first attempt to go mega-viral, 1k viral hooks, and that one time my friend jumped off a balcony.

Brock Swinson

Jun 18, 2025

Selfish vs. Self-Care

I sat down with about 20 screenwriters in Buzztown. Different ages, backgrounds, experience levels. Yet every single one shared the exact same regret...

Brock Swinson